Advertising and Integrated Brand Promotion 5th edition

ISBN:0324568622

ISBN13:9780324568622

Publisher:South-Western College Pub

Authors:Thomas C. O'Guinn, O'guinn, Thomas O'Guinn, Thomas (Thomas O'Guinn) O'Guinn, Thomas O’Guinn, Chris Allen, Allen, Chris T. Allen, Richard J. Semenik

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Advertising and Integrated Brand Promotion Description

Advertising and Integrated Brand Promotion 5 Edition Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.
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